Overview

Student.tn is a digital platform that connects Tunisian students to their future schools and universities. It operates on different online and offline channels including a website and social media platforms plus events that it organizes or co-organizes. Putting the Tunisian student in the center of all its activities, student.tn concentrates on delivering information, hints, and advice regarding academic and extra-academic parts of a student's life. Recognizing the significance of a distinctive visual identity in establishing presence and fostering credibility, I was entrusted to craft a logo and a visual identity that resonates with "Student.tn" missions, values, and aspirations. The logo idea is based on the handwriting and stress areas in the act of writing letters. Those areas are colored while maintaining a natural flow and adding dynamism and youthfulness to the logo. That is representative to the brand traits.