A collection of selected performance creative projects showcasing my approach to turning customer insights and market research into advertising concepts designed to drive business results. The portfolio features work across e-commerce, lead generation, and health & wellness, covering: • Customer and competitor research • Audience insights and advertising angles • Creative concepts and UGC strategies • Short-form video ad scripts and direct-response copy • Creative direction and performance-focused messaging Selected results from projects I contributed to include 3.4x ROAS, 3,500+ profitable