Worked within Parhelion Consulting & Training Agency on a project creating 6 UGC-style videos for a premium backpack brand, managing the full process from ideation to final editing. I handled: -Concept creation aligned with a premium lifestyle positioning. -On-location shooting and creative direction Editing for social media formats (Reels / TikTok / Instagram) -Sound design using only natural ambient sounds and sound effects (no music, per client request) The content was designed to feel authentic, lifestyle-driven, and native to social media, highlighting the product in real everyday usage.