I managed the full influencer campaign lifecycle: from sourcing and vetting creators to negotiating deals, handling contracts, and reporting on performance. I identified and activated 200+ high-quality influencers who posted content organically on their own accounts. I worked closely with the team to align influencer selection with brand and performance goals, ensuring every creator was the right fit. 92% of the organic content was repurposed into Meta and TikTok paid ads, reducing production costs while keeping creatives fresh. The result? Consistently hitting target ROAS month over month.