I managed both paid and PR influencer campaigns to drive brand awareness and maximize exposure. I handled everything from sourcing and outreach to negotiations, contracts, and performance reporting. I activated 35 mid-tier and macro influencers through paid collaborations, while also running a gifting program where I sent 50+ free products to influencers across different audience sizes. The campaigns tripled the brand's EMV, significantly increasing the value of organic exposure generated through influencer content.