I worked as Marketing Manager for Amazon Colors, where the main challenge was a lack of demand and low brand visibility in a highly competitive market with strong international competitors. To solve this, we focused on building a strong marketing approach through artist collaborations, marketing events, and engagement-driven actions, along with loyalty and conversion systems to strengthen demand and customer retention. We also developed a clear strategy to increase visibility and position the brand in the market. The results appeared from the very first videos, and the strategy is still