Brand: Maison Tulipe is an artisanal hand embroidery brand creating delicate pieces and inspiring craft lovers with engaging content. Brief: The brand required a structured Instagram carousel to help beginners navigate the basics of hand embroidery in an esthetic, easy-to-digest way. Solution: I created an editorial style carousel with step-by-step guidance, warm earth tones, and custom micro-icons. Clean layout enables smooth reading and stays true to Maison Tulipe’s handcrafted trademark. 🔗 Discover the brand on: https://www.instagram.com/tulipecreation_/