Created high-converting Meta (Facebook & Instagram) advertising videos for a wide range of e-commerce products. My work included editing UGC and product demonstration videos, developing strong hooks for the first few seconds, adding motion graphics, captions, sound design, and color grading to maximize viewer retention and conversions. I optimized each video for mobile-first platforms, followed direct-response marketing principles, and adapted creatives based on product goals and target audiences. I also produced multiple ad variations for A/B testing to improve campaign performance