A complete brand identity designed for Maya Cosmetics & Beauty, a premium skincare and beauty brand. The project covers the full visual system — from logo design and typography pairing to color palette, logo variations, business card, and packaging mockups. The identity was built around a warm, minimalist aesthetic that speaks to modern femininity and quiet luxury. The Parchment and Dark Mocha color system, combined with TAN Meringue serif typography, positions Maya as a sophisticated, editorial beauty brand with timeless appeal. Every touchpoint — from the carte de visite to the product packa