•Developed an intelligent digital signage platform enabling real-time content management, automated scheduling, and remote screen control. •Implemented a secure multi-tenant admin dashboard with strict tenant isolation, dynamic playlist creation, multimedia uploads, and role-based access control.• Built a cloud-connected player application capable of offline caching, instant content updates, and continuous playback with fail-safe logic. • Designed an analytics system tracking screen status, content playback, and user interactions to optimize display performance.