BRAND & CONCEPT

“El Hokka” “الحكة” is the only brand in Tunisia offering premium cotton T-shirts vacuum-sealed in a stylish, reusable metallic can ; combining novelty, sustainability and giftability in a single, affordable product. Taking a mundane everyday object such as a tin can and making it part of the conversation about fashion and pollution, gives a broader sense to the word. This brand's charm starts at its name as the North African word for can. The mission is sustainability within the fashion industry, eliminating the waste fast fashion creates one can at a time. Colorful, youthful, creative and eco-friendly are only few of the words that can describe this brand. "Wear the Change"