Creative Direction & Storytelling – Noorchen Mrad (Kousouf) réalisé par un freelance en Tunisie | Tunisie Freelance
Creative Direction & Storytelling – Noorchen Mrad (Kousouf)
writing
Rôle: My approach is to transform each project into a story that people don’t just hear… but feel
For Noorchen Mrad's project, especially the song ‘Kousouf’, I developed a storytelling approach that highlights the emotional intensity and symbolic depth of the work. The concept focuses on translating the feeling behind the song into a strong narrative that connects with the audience beyond just the sound.
I worked on creating content that reflects the atmosphere of ‘Kousouf’ its darkness, tension, and inner conflict while maintaining a clear and authentic artistic identity. Through writing and storytelling, the goal was to position the project as ، where visuals and words