SWAFY image is the perception of the project in the mind of our partners and our target audience. It is an aggregate of beliefs, ideas, and impressions that our audience holds regarding SWAFY. Just as Kotler had said “An image is the set of beliefs, ideas, and impression that a person holds regarding an object.” And here is the main role of the “SWAFY Communication” team to gain a great image and to keep it due exploring our online presence through posts, stories, reels and all forms of online communications. But also, by using our offline support. Nowadays, visual arts have been more exploded