Bear & Bean is a coffee brand identity concept built around warmth, comfort, and character. The visual concept combines a bear silhouette with a coffee cup to create a memorable logo that communicates both strength and coziness in one symbol. The identity system was developed through multiple logo applications, including primary logo, secondary logo, horizontal lockup, and standalone logomark. A clear spacing system was created to ensure consistency and proper logo use across applications. The color palette was inspired by coffee tones and natural textures, featuring deep roast black, oat beig