Every brand starts with a question. Ours was simple: can skincare be both effective and honest? That question became floraison natural beauty 🌸 — a beauty-wellness brand rooted in Tunisia. Behind every Floraison product is a longer story than the label shows — a successful and dream-driven woman sourcing local Mediterranean botanicals, testing formulations, and checking every ingredient in every formula against the standards we'd want for our own skin. I had the honor of leading the visual identity redesign for Floraison; the challenge was to take an existing identity and evolve it into some