About This Project: The goal was to provide actionable insights into regional sales performance, tracking key metrics to measure progress against targets and identify growth opportunities on a monthly basis. Implementation: Built in Power BI for its strong visualization capabilities and enterprise adoption. Key Metrics Tracked: - Sales vs. Targets - Top Underperforming Products - Regional Performance - Category Contribution Features: - Interactive filters by date, region, and product category - Drill-down capabilities from country to store level - Automated monthly performance alerts