BJJ Fanatics — Brand Identity

BJJ Fanatics — Brand Identity

design

الدور: Designer

Combat sports instructional platform. The mark builds a square frame from two interlocking BJJ lapels mid-grip — the most iconic moment in grappling compressed into a geometric icon. Negative space does the heavy lifting: the gi texture and grip angle read instantly to anyone who trains. Bold royal blue commands authority on apparel, digital, and print. The condensed all-caps wordmark hits with the same weight as the sport itself.
Adobe IllustratorAdobe Photoshop
A
Ahmed M.

SENIOR ART DIRECTOR | BRAND STRATEGIST | VIDEO EDITOR

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